Getting above the fold on the first page of SERPs for organic search is what most of us should aspire to. However taking into consideration the popularity of paid ads, getting the number one spot is highly unlikely. What is important is to try and attain the highest position possible in organic listings.
Here we show you 10 SEO techniques and strategies you can employ to increase your chances of getting noticed and increase visibility to prospective clients.
Increase website speed
A faster website will mean that visitors find the information they are looking for more quickly and are less likely to abandon their search in favour of going to your competitor’s website. Keep your website as simple as possible by removing all unnecessary information and images. Optimise remaining images.
Produce high quality content
With content, it’s quality over quantity that counts. Content that is useful and relevant, error-free and well-researched will keep visitors coming back for more.
Optimise your content
Optimise your content with researched focus keywords, meta descriptions, alt attributes etc.
Use good quality backlinks
Generate good quality backlinks with the right keywords for search engine compatibility and ease of search.
Use internal links
Logical internal links not only help visitors navigate your website but also help Google spiders find your pages to index them.
Switch to https
Secure the data in your website by moving from http to https by running SSL. Secured websites are prioritised by Google.
Develop a responsive website
A highly responsive website looks good on all devices and is therefore able to target a broader range of customers.
Develop a strong social media presence
Build interest in your business by posting, interacting, sharing and directing people to your website.
Use long-tail keywords
Research the long-tail keywords customers are using to find your product or service. Write content based on these keywords to generate traffic.
Make your website mobile-friendly
Google’s algorithm of 21st April 2015 states that mobile-friendly sites will be given higher priority in the search results. Enough said.
Find more information about SEO here. For help with SEO please, get in touch for an informal chat.