https://www.harrisondigitalmedia.co.uk/wp-content/uploads/2016/06/blog-saver-1.jpg 360 360 Andy Harrison https://harrisondigitalmedia.co.uk/wp-content/uploads/2020/03/Transparent-Logo-21-300x56.png Andy Harrison2014-11-28 16:51:582020-03-03 12:39:23Be Smart With Your Social Media Marketing
Having a clear well thought out marketing strategy is a must in order to achieve successful marketing campaigns and increased sales. You need to know what you are working towards and what goals you want to achieve. Successful businesses have clear, measurable goals and objectives, they know what they want and how to go about achieving it. An efficient method used by many performance managers is through SMART targets and is particularly effective when applied to social media marketing.
So what is SMART and how can you implement it?
The term/acronym SMART was given by George T Doran in an article produced for Management Review and has extensively been used in business to enable management to define goals and objectives in a structured and effective manner. There are different interpretations as to the exact definition, however they all stress the importance of planning and goal setting.
S – Specific
M – Measurable
A – Assignable
R – Relevant
T – Time related.