Digital technology advances at a rapid pace and certain trends are emerging. These trends will not only shape our marketing efforts but will also influence the way we conduct business generally.

So what are these tech trends and why are they so important?

  1. Cloud First

Most businesses will have by now embraced cloud-based systems in some form or other.   A cloud-first company sees cloud-based systems as an essential element of their business functionality . These businesses understand the benefits of a cloud-first strategy, which include:

  • Reduced labour and equipment costs
  • Reduced hosting costs
  • Streamlined operations
  • Increased collaboration and productivity
  • In-built disaster recovery

Recent developments for the cloud include cloud-to-cloud backup, which seems set to become the digital storage solution for businesses in the future, and fog computing, which reduces data transport by localising cloud-based data usage and storage.

  1. Blockchain

The way some industries conduct transactions will change out of all proportion with the advent of Blockchain. Blockchain will bring near-instant and more secure asset transfer and data movement. Digital blocks containing individual pieces of information (such as a contract or certificate of ownership, for example) are linked together via a digital, tamper-proof signature. Blockchain will serve to increase trust and will speed up transactions, revolutionising any business that concerns itself with title registry, identity verification, asset transfer and data movement.

  1. AR and VR

The use of augmented reality (AR) and virtual reality (VR) is becoming more mainstream. Amazon Go is a good example of this, as they are changing the retail experience in line with consumer expectations, using augmented reality to simplify the shopping experience – helping you find what you need more easily and leave knowing that your bill will be taken care of digitally.

  1. Mobile Location-based Marketing

Another development in retail is location-based marketing using Smart Beacon technology. A Smart Beacon will send a signal using bluetooth technology when a smartphone or tablet is in the beacon’s range, triggering a notification on the device. Notifications alert individuals products and services they are interested in, including any promotional offers, as they pass by on the street. Location-based marketing is becoming increasingly prevalent.

  1. Intelligent Apps

Artificial intelligence (AI) is being harnessed to create intelligent apps that go beyond the limited capabilities of existing virtual personal assistants and could transfer the workplace. Intelligent apps will be systems that make day-to-day tasks much easier, such as prioritising emails, streamlining processes and highlighting important content. Marketing processes will be AI-enabled too, providing more insightful analytics, improved customer service, conversational interfaces etc.

  1. Humanised Data

Data about individuals is collected from an increasing and vast amount of devices, appliances and components. This data can be leveraged both for making more informed business decisions and for marketing purposes.

  1. Increased Collaboration

With on-the-go technologies making working from any location and increased mobility a reality, chat-based collaboration tools are becoming increasingly important. Real-time messaging service, Slack, is a good example of this, keeping team members up-to-date. A number of new, similar services on the market suggest how significant this technology is for the modern business.

Keeping up with new digital technology is vital, but applying the technology in such a way that it adds value to your business could make the difference to success or failure of your business in the future. How are you harnessing digital technology for your business? Which of the above technologies do you think will be relevant to the way you operate in the next few years?

Want to go further? Please get in touch here if you would like to discuss any aspect of your own digital marketing


6 Easy Ways To Get More Prospects On LinkedIn


Increase Your Social Media Presence – Optimum Times To Post.

Catching the attention of your target audience is of prime importance when posting on social media.  Knowing the best times to post will enable you to extend your reach and gain maximum exposure.

Through careful analysis of our social media data it appears that the optimum times to post are:

Facebook (business)

Best Posting Times: . 1:00 pm – 4:00 pm The peak time is Wednesday at 3:00 pm.

Worst Posting Times: .  8:00 pm – 8:00am


Best Posting Times:

7:00 am – 9:00 am and 5:00 pm -6:00 pm. Peak days are Tuesday through to Thursday.

Worst Posting Times: . Traffic fades between 10:00 pm – 6:00 am

Traffic is less on Mondays and Fridays.


Best Posting Times: 1:00 pm – 3:00 pm. Traffic starts to increase after 11.00am

Worst Posting Times: 8:00am-9:00 am and after 3.00pm. However in contradiction to this, specific hashtag hours can prove very popular  with 8pm-9pm seemingly a common time.


Best Posting Times: 9am-11am. Traffic tends to increase after 11am.

Worst Posting Times: 6pm – 8am. Decreased traffic after 5pm.

Don’t forget these are general guidlines and are based on our findings, so experiment a little, use analytics and see what works for you.


Which Social Media Platform? Part 1

There is a multitude of social media platforms to choose from, but from a business point of view, you have to decide which ones are going to be most beneficial in helping you reach your target audience and be most successful in promoting your business. It is always better to choose a few platforms that are more specific to your needs and will optimize your presence, rather than spending precious time and energy being spread too thinly.

So let’s take a look at a few of the most popular platforms in order to ascertain their usefulness as a business tool, in relation to their individual characteristics.


Facebook is the biggest social network site and therefore has extensive reach. Having a Facebook business page enables you to connect and interact with your target audience. The benefits:

  • Extensive search capability.

  • Good for sharing information.

  • Photo and video sharing.

  • Good for engagement and building a brand personality.

  • Useful for customer service.


Twitter enables you to grow an audience quickly. Speed is the optimum word when describing Twitter. Everything moves at a fast pace, conversations move quickly and there is a constant flow of information. Activity therefore has to be regular in order to stay visible. Conversations due to word limitation are short and brief, however Twitter cards can be used to extend the word usage.

  • Great for breaking news and real time announcements.

  • Good for increased visibility.

  • Useful for driving traffic to a certain destination, for example your website


LinkedIn is the social network for businesses, the overall feel is a professional one. It is an excellent place to search and target specific audiences and groups, due to it’s advanced search capability. It is also an amazing data base. With now over 15 million UK business people active on LinkedIn, representing a range of business sectors, the ability to use and search this data base effectively has benefits for any business sector.

  • Good for B2B and B2C networking.

  • Promotes you and your brand.

  • The advanced search enables the targeting of specific professionals, individuals or groups.

  • Accommodates large or small businesses and individuals.

  • Good for information sharing, blog posting, relationship building and driving traffic back to your website

  • Group membership is good for sharing ideas and discussions or asking questions.


Beneficial for photo-sharing good for creatives. It has a useful search tool facility and like Twitter searches can be conducted through hashtags.  Enables engagement by following others and sending likes.

  • Promotes the visual element of brands

  • Can be linked to other social media sites.

  • Creates a visual element to posts.

  • Can create short videos for post integration.

  • Less about selling more about creating a brand personality


Vine is a mobile video sharing  app owned by Twitter, allowing short videos of 6 seconds duration on a loop system and is one of the fastest growing sites. Videos are produced through an in-app camera and once completed can be saved or shared on Vine, Twitter and Facebook. The popularity of a Vine can be accessed through a loop count.  Vine suggests that every month 100million people watch Vines across the web and there are more than 1 million loops per day!

  • The visual element is great for advertising your brand .

  • Good for introducing a new product.

  • Looping provides continuity of presence.

  • Used by large brands such as Orio, Xbox, McDonalds.

  • Reaches a wide audience.


Pinterest is basically a scrapbook of ideas and enables members to pin images to their pinboards, these can be shared, liked and commented on. It is a way of promoting ideas and allows the user to save, sort and categorise. Images are linked to profiles and provide access to websites, so that activity can be directed back to your brand.

  • Good for visual representation.

  • Good to promote creativity.

  • Useful tool to promote brand awareness


Video based marketing which enables creativity and visual capture. Excellent means of having world wide reach.

  • Allows users to view, upload and share videos.

  • Personalised channels can be created. Brands can be promoted by incorporating company logos and banners etc.

  • Videos can be shared on most social media sites in order to create more interest.

  • Can be embedded into websites. Good for webinars, webcasts, tutorials,product demonstrations and client testimonials.

  • Videos are categorised and enables searches by phrases, keywords and tags.

Keep a look out for Part 2 when we shall examine Google +