IS YOUR WEBSITE SEO FRIENDLY?

How to implement some easy SEO to your website in order to improve organic ranking

SEO has always had a little mystic about it and yes it’s true it can be complex, especially when delving into the realms of technical optimisation.  However, leaving aside the technical complexities to the experts, it is possible that there are a few basic things you can do to help your website get higher in search rankings. The whole idea of a website is to showcase your business, highlight what you do and how you can help others. So what is the use of having one if it’s not going to be seen!

If your site is regularly on the first page in search, then visibility is maximised. Think of when you’re doing a search, very often none of us click past the first results. Now we’re not going to say it’s easy to get on the first page and if you’re going down the organic route, this is especially made difficult because most often Paid Ads are given preference. Also, local searches will produce different results and rankings. However, if your rankings are looking pretty gloomy, then its time to think about doing something about it !

A word of caution, improving ranking doesn’t happen overnight in fact, only a small percentage of web traffic makes it to page 1. Even with some SEO tweaks, it can take time to pull through and show the results, so don’t expect an immediate effect.

So What Quick Things Can You Do To Help Improve Search Rankings

If you are new to SEO and want to do a little yourself then the best place to start is ‘on-page’ SEO and improvements to the basic site structure.  Forget the technical stuff for now because it can get really complex, plus the changing nature of what crawler bots are looking for and algorithm updates can result in knowledge being out-dated very quickly. So without being condescending, higher-end technical changes are probably best left in the hands of experienced webmasters.

One recent change you should know about.

Google’s Mobile-First Indexing for example, is significantly changing the way Google indexes websites. Without knowing this, or understanding what it’s about will result in SEO efforts being directed towards the wrong thing.

Google will now use your mobile site for indexation purpose, whereas previously it would crawl the desktop.  This change directly reflects current browsing habits and the fact that browsing from mobile devices has superseded that of the desktop.  Therefore it is the mobile experience that Google is more interested in, so make sure your mobile site is fully optimised.  Our blog on mobile-first indexing will explain more about its implementation and how it could affect site rankings.

Some Key Features of SEO Friendly Websites

Logical Structure

SEO friendly websites should be structured logically so that it’s easy for the user to navigate.  If a user can navigate easily and have a clear understanding of what the site and its pages are about, then so can a Google Bot when it crawls your site in order to match it to a search query.

Mobile Responsiveness

Not to be confused with mobile-first indexing SEO friendly websites should be mobile-friendly, they should be user friendly and provide a good user experience.  Google prefers websites with a responsive design, which will render the display differently based on the screen size.

Optimising Content

SEO friendly websites have search engine optimised content. Google takes a whole host of factors into account when it crawls to index your web pages. These include but are by no means limited to:

  • Length of text –  the days of short content with little context in order to quickly produce current information, is no longer applicable.  Google rates content on quality and therefore tends to rate higher longer more informative content that has a clear context.
  • Frequency of posting. Producing regular new content is an important SEO feature. This is why the news/blog section of a website is so important.
  • Include well-researched keywords, they are what people will search. They need to be strategically placed within the content so that Google can quickly identify what the page is all about. This will increase the chances of that page being shown in relation to a search query.
  • Images – use alt text where appropriate.
  • Include quality links both inbound and outbound.
  • Readability – don’t be too clever with the text, make it so that it’s easy to read and structured.

More quick tips on how to write good web content.

There is a mountain of information on the internet about how to make your website SEO friendly, but for most business owners, investing time and energy in researching and implementing the advice (not to mention keeping up with any changes) is just not practical. Furthermore, not everyone has the time (and perhaps even the skills) to produce long-form, rich-content. This is why many business owners are choosing to outsource their SEO to specialist digital marketing companies like ours.

If you would like more information about anything you’ve read in this article, or would like some general advice about SEO and any other marketing areas, then please get in touch our details are here or take a look at our SEO Services

Blog

Social Media Branding – Important! If so why?

Apple Image

What is the name of this company and what do they do?

I really didn’t need to ask, we all know the logo and what it stands for, and it isn’t a greengrocer! The image doesn’t even relate to computers or mobile technology in any way, it can be any colour or size it doesn’t matter, because Apple have created a visual image that is immediately recognisable and unique to them. As soon as we see it we know what it stands for.

So why is it important to visually market your company?Creative Roar_Social Media Document11

To be recognised and stand out from the crowd! You may have a good business name but that alone will not make you stand out on a social networking platform such as Twitter.

Your logo will be seen before anyone reads your article or post. Therefore make it noticeable, enabling immediate identification. It ideally should be simple, distinctive and if possible appropriate.

Creative Roar_Social Media Document9A logo is your companies’ signature, so the colours, font and symbols should be unique to your business. 

Create consistency -it’s a visual representation of your company, and as with Apple or Twitter it will become synonymous with your brand. Make sure it is on everything you do from business cards, banners your web site, all promotional material and not forgetting your social media platforms.

In the current fast paced world of social media marketing  branding becomes even more important, think of your twitter feed, most people will rapidly scan the feed and pick up on one or two items. Clearly their eye is going to pick up on designs that stand out. Too often we see companies who have spent a great deal of time and thought on their branding yet throw something together when it comes to social media. Yet in reality the way you show your brand on social media is arguably even more important than any other area of your business.

 

Remember each social media platform is different and has its own unique design and look, which means that a banner designed for LinkedIn  won’t be the right fit for Facebook, Google+ or Twitter.

SOCIAL MEDIA BANNER

Creative Roar_Social Media Document8

Creative Roar_Social Media Document4Creative Roar_Social Media Document6

These images show how our banners are specifically designed for each individual platform, they are also designed to work on different devices, whether it be for example a mobile phone, computer or tablet.

We would love to know what you think about social media branding have you got your social media branded if not why not?

Comment and let us know what you think, or feel free to contact us direct, we look forward to hearing your thoughts.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][contact-form-7 id=”5550″ title=”Blog Contact Form”]

 [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Blog

Business Productivity and the Cloud

High Speed Broadband is now an integral part of the UK’s push to become a leading knowledge economy, how could your business benefit from the use of high speed broadband and Cloud computing?

 

So what do we mean by the Cloud?

 

In the simplest terms, cloud computing means storing and accessing data and programs over the Internet instead of your computer’s hard drive. Examples of this may be Google Drive, Microsoft 365 or Apple I Cloud.

 

In the UK Broadband Study of 2013 improved productivity was one of the areas outlined as one which could help business. How could cloud computing help make your staff more productive? The UK Broadband study found that nationally a 2% reduction in commuting  would lead to a reduction of some 2.3 billion kilometers per annum this in turn would make essential journeys quicker and more productive.

 

Do you need to attend every meeting in person? Using webinar and meeting tools could see a 9% reduction in business travel reducing business mileage by 5.3 billion kms per annum.

Above we have provided you with just a few interesting statistics as to the beneficial effects of using Cloud there are many others, so let’s summarize the main benefits:

Flexibility

You can work from anywhere as long as you have access to the internet , which for example can be through your phone, tablet ,computer or Chrome Book and is what we ‘call off premises IT.’   Telecommuting means that your office can be anywhere you want it to be!

Enables real time information and shared access.

You can work with others on a document at the same time.  You can even see what the other person is doing as it happens. There is no longer the need to keep passing information backwards and forwards.

Low cost

There is normally no initial start up cost and the majority are pay as you go.  There is also no need to invest in expensive in-house servers and software, all is provided for by the service provider

Suppliers responsible for the infrastructure

Management such as security and updates are provided for at no extra cost by the suppliers who invest heavily in an experienced and knowledgeable workforce, in order to enable them to be key players in what is a growing competitive market. For example if you are using Google Apps everything is provided by Google and hosted on their powerful and secure servers.

Disaster management and protection of data

If  in the case for example of a fire, flood or theft, data will not be lost and still accessible.  Therefore causing less disruption to business and the peace of mind in knowing that data will be safe.  Cloud also eliminates the need to have to back up files or download to a server.

Let us know how Cloud computing has impacted on your business?

In such a complex area it is always good to know an expert we would suggest Phil Oakley at Outserve  http://www.outserveweb.co.uk/

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Philip Oakley - a specialist in productivity and the cloud

Philip Oakley – Cloud Computing Expert

Or contact us

[/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][contact-form-7 id=”5550″ title=”Blog Contact Form”]

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Blog

7 LinkedIn Tips -to boost sales