IS YOUR WEBSITE SEO FRIENDLY?

How to implement some easy SEO to your website in order to improve organic ranking

SEO has always had a little mystic about it and yes it’s true it can be complex, especially when delving into the realms of technical optimisation.  However, leaving aside the technical complexities to the experts, it is possible that there are a few basic things you can do to help your website get higher in search rankings. The whole idea of a website is to showcase your business, highlight what you do and how you can help others. So what is the use of having one if it’s not going to be seen!

If your site is regularly on the first page in search, then visibility is maximised. Think of when you’re doing a search, very often none of us click past the first results. Now we’re not going to say it’s easy to get on the first page and if you’re going down the organic route, this is especially made difficult because most often Paid Ads are given preference. Also, local searches will produce different results and rankings. However, if your rankings are looking pretty gloomy, then its time to think about doing something about it !

A word of caution, improving ranking doesn’t happen overnight in fact, only a small percentage of web traffic makes it to page 1. Even with some SEO tweaks, it can take time to pull through and show the results, so don’t expect an immediate effect.

So What Quick Things Can You Do To Help Improve Search Rankings

If you are new to SEO and want to do a little yourself then the best place to start is ‘on-page’ SEO and improvements to the basic site structure.  Forget the technical stuff for now because it can get really complex, plus the changing nature of what crawler bots are looking for and algorithm updates can result in knowledge being out-dated very quickly. So without being condescending, higher-end technical changes are probably best left in the hands of experienced webmasters.

One recent change you should know about.

Google’s Mobile-First Indexing for example, is significantly changing the way Google indexes websites. Without knowing this, or understanding what it’s about will result in SEO efforts being directed towards the wrong thing.

Google will now use your mobile site for indexation purpose, whereas previously it would crawl the desktop.  This change directly reflects current browsing habits and the fact that browsing from mobile devices has superseded that of the desktop.  Therefore it is the mobile experience that Google is more interested in, so make sure your mobile site is fully optimised.  Our blog on mobile-first indexing will explain more about its implementation and how it could affect site rankings.

Some Key Features of SEO Friendly Websites

Logical Structure

SEO friendly websites should be structured logically so that it’s easy for the user to navigate.  If a user can navigate easily and have a clear understanding of what the site and its pages are about, then so can a Google Bot when it crawls your site in order to match it to a search query.

Mobile Responsiveness

Not to be confused with mobile-first indexing SEO friendly websites should be mobile-friendly, they should be user friendly and provide a good user experience.  Google prefers websites with a responsive design, which will render the display differently based on the screen size.

Optimising Content

SEO friendly websites have search engine optimised content. Google takes a whole host of factors into account when it crawls to index your web pages. These include but are by no means limited to:

  • Length of text –  the days of short content with little context in order to quickly produce current information, is no longer applicable.  Google rates content on quality and therefore tends to rate higher longer more informative content that has a clear context.
  • Frequency of posting. Producing regular new content is an important SEO feature. This is why the news/blog section of a website is so important.
  • Include well-researched keywords, they are what people will search. They need to be strategically placed within the content so that Google can quickly identify what the page is all about. This will increase the chances of that page being shown in relation to a search query.
  • Images – use alt text where appropriate.
  • Include quality links both inbound and outbound.
  • Readability – don’t be too clever with the text, make it so that it’s easy to read and structured.

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There is a mountain of information on the internet about how to make your website SEO friendly, but for most business owners, investing time and energy in researching and implementing the advice (not to mention keeping up with any changes) is just not practical. Furthermore, not everyone has the time (and perhaps even the skills) to produce long-form, rich-content. This is why many business owners are choosing to outsource their SEO to specialist digital marketing companies like ours.

If you would like more information about anything you’ve read in this article, or would like some general advice about SEO and any other marketing areas, then please get in touch our details are here or take a look at our SEO Services

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