How do you get content to stand out in a saturated market, and put yourself at the head of the content marketing game, while at the same time not overstretching your budget?

It’s estimated that around 70 million blog posts are published every month so there’s a lot of competition out there! We find there are still marketers who feel that churning high-volume content is the way to get noticed. Unfortunately, quantity over quality very rarely creates results.  Your target audience is looking for information that is relative, valuable and informative, they will quickly turn away from poor quality content.  Resulting in little to show for your efforts and it can even affect website search ranking due to high bounce rates and poor quality pages.

The fundamentals of effective marketing is to have a structured content strategy, one that is built around the knowledge and understanding you have of your target audience. Once this is in place you can think about the finer details and how to captive your audience and draw them into your brand.

Creativity, individuality and thinking a little ‘outside the box’ will set you on the right path. Here we’ve put together 5 great strategy concepts that will help you create interesting, appealing content.

1. The Art of Storytelling

Don’t underestimate the power of storytelling, it inspires imagination and feeds curiosity 

Storytelling is fast disappearing in the marketing world but a savvy marketer understands the power a narrative can have over our emotions and can influence decision making.

A good story can make you cry, laugh, feel compassion have empathy and a whole host of emotions that will draw people into a brand.

Real life stories

Narratives based on real-life examples are also an effective way of explaining difficult concepts, and complex ideas. This is a psychological attribute we all have and very often draw on our own experiences and knowledge in order to make sense of something new.

Captivating an audience

The Aldi 2021 Christmas ad was a perfect example of the effectiveness of brand storytelling. This was a clever campaign in the way they created a brand narrative using the basis of the familiar story A Christmas Carol. This would immediately draw people in and captured attention. Even the music created nostalgia and paid homage to Christmas movies past. On top of this, they created some really clever marketing and brand promotion. Take for example the characters, most of them could be purchased in-store and their names reflected the produce on sale, such as Ebanana Scrouge. This approach would ensure the ad would appeal to as wide an audience as possible children and adults.

2. Niche

Go for niche content rather than generalisation so you produce content to distinctive specific targets with particular interests.  In order to make this work well, you need to understand the unique needs of your potential audience so you can appropriately tailor your content.  

3. Credible Content

Provide interesting knowledgeable content, that informs and creates credibility.  You want to be seen as the go-to place within your market when it comes to finding out information. Aim to be a thought leader!

4. Create Interactive Content

Content that encourages participation, for example, quizzes, polls and competitions are effective ways of creating interest.  However make sure you don’t use clickbait, as this will get you frowned upon on some social media platforms like Facebook. Facebook is discouraging the use of clickbait and will downgrade content they suspect of using it.

5. Use Visuals

Using visual images has been proven to increase audience participation and interest. They break up text, reinforce understanding and make a publication more interesting.

Video is a main priority for marketers. The power of video to attract attention is unrivalled and is still the biggest driver of traffic in marketing campaigns. This is increasingly the case since the pandemic, when online viewing increased dramatical, and although has slowed a little post pandemic it still remains popular.

Remember to be all-inclusive so that your content is accessible to people with disabilities. You’d be surprised how many videos don’t have subtitles!

Measuring Success

How do you know if your content strategy is working?

Don’t neglect the data – Look at data to ascertain what content creates attention and meets your desired goals. Marketing is about analysis as much as it is about creativity There is a wealth of software and monitoring tools available, use it to inform and fine-tune your campaigns. You can find out more about how we use Google Analytics here.

If you have something specific you would like to discuss then please get in touch, we are always available to offer advice.

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Social Media Branding – Important! If so why?

Apple Image

What is the name of this company and what do they do?

I really didn’t need to ask, we all know the logo and what it stands for, and it isn’t a greengrocer! The image doesn’t even relate to computers or mobile technology in any way, it can be any colour or size it doesn’t matter, because Apple have created a visual image that is immediately recognisable and unique to them. As soon as we see it we know what it stands for.

So why is it important to visually market your company?Creative Roar_Social Media Document11

To be recognised and stand out from the crowd! You may have a good business name but that alone will not make you stand out on a social networking platform such as Twitter.

Your logo will be seen before anyone reads your article or post. Therefore make it noticeable, enabling immediate identification. It ideally should be simple, distinctive and if possible appropriate.

Creative Roar_Social Media Document9A logo is your companies’ signature, so the colours, font and symbols should be unique to your business. 

Create consistency -it’s a visual representation of your company, and as with Apple or Twitter it will become synonymous with your brand. Make sure it is on everything you do from business cards, banners your web site, all promotional material and not forgetting your social media platforms.

In the current fast paced world of social media marketing  branding becomes even more important, think of your twitter feed, most people will rapidly scan the feed and pick up on one or two items. Clearly their eye is going to pick up on designs that stand out. Too often we see companies who have spent a great deal of time and thought on their branding yet throw something together when it comes to social media. Yet in reality the way you show your brand on social media is arguably even more important than any other area of your business.

 

Remember each social media platform is different and has its own unique design and look, which means that a banner designed for LinkedIn  won’t be the right fit for Facebook, Google+ or Twitter.

SOCIAL MEDIA BANNER

Creative Roar_Social Media Document8

Creative Roar_Social Media Document4Creative Roar_Social Media Document6

These images show how our banners are specifically designed for each individual platform, they are also designed to work on different devices, whether it be for example a mobile phone, computer or tablet.

We would love to know what you think about social media branding have you got your social media branded if not why not?

Comment and let us know what you think, or feel free to contact us direct, we look forward to hearing your thoughts.

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Business Productivity and the Cloud

High Speed Broadband is now an integral part of the UK’s push to become a leading knowledge economy, how could your business benefit from the use of high speed broadband and Cloud computing?

 

So what do we mean by the Cloud?

 

In the simplest terms, cloud computing means storing and accessing data and programs over the Internet instead of your computer’s hard drive. Examples of this may be Google Drive, Microsoft 365 or Apple I Cloud.

 

In the UK Broadband Study of 2013 improved productivity was one of the areas outlined as one which could help business. How could cloud computing help make your staff more productive? The UK Broadband study found that nationally a 2% reduction in commuting  would lead to a reduction of some 2.3 billion kilometers per annum this in turn would make essential journeys quicker and more productive.

 

Do you need to attend every meeting in person? Using webinar and meeting tools could see a 9% reduction in business travel reducing business mileage by 5.3 billion kms per annum.

Above we have provided you with just a few interesting statistics as to the beneficial effects of using Cloud there are many others, so let’s summarize the main benefits:

Flexibility

You can work from anywhere as long as you have access to the internet , which for example can be through your phone, tablet ,computer or Chrome Book and is what we ‘call off premises IT.’   Telecommuting means that your office can be anywhere you want it to be!

Enables real time information and shared access.

You can work with others on a document at the same time.  You can even see what the other person is doing as it happens. There is no longer the need to keep passing information backwards and forwards.

Low cost

There is normally no initial start up cost and the majority are pay as you go.  There is also no need to invest in expensive in-house servers and software, all is provided for by the service provider

Suppliers responsible for the infrastructure

Management such as security and updates are provided for at no extra cost by the suppliers who invest heavily in an experienced and knowledgeable workforce, in order to enable them to be key players in what is a growing competitive market. For example if you are using Google Apps everything is provided by Google and hosted on their powerful and secure servers.

Disaster management and protection of data

If  in the case for example of a fire, flood or theft, data will not be lost and still accessible.  Therefore causing less disruption to business and the peace of mind in knowing that data will be safe.  Cloud also eliminates the need to have to back up files or download to a server.

Let us know how Cloud computing has impacted on your business?

In such a complex area it is always good to know an expert we would suggest Phil Oakley at Outserve  http://www.outserveweb.co.uk/

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Philip Oakley - a specialist in productivity and the cloud

Philip Oakley – Cloud Computing Expert

Or contact us

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7 LinkedIn Tips -to boost sales