Schema Improves Your Search Engine Ranking

If you’ve got great content on your website, you want people to find it in an organic search. This is where schema markup comes in really useful. Also known as structured data, it is a semantic vocabulary that is implemented through a special piece of code which is added to your HTML. This code communicates information that will help a search engine understand what a page is about and how it appears in SERPs. It’s beneficial for SEO  because it can improve organic search visibility and as a result help increase click-through rates and website interest.

So what’s it all about? 

If structured data is implemented correctly it can enhance search appearance. It does this by adding images and extra information to search snippets. This is useful because studies have shown that people tend to click on results that provide more information. This should improve search ranking in the long term as search engines such as Google will see this as a good page. Page quality being an important aspect of search ranking. Plus the extra markup will help a search algorithm to better understand a page and therefore increases its chance of being presented in SERPs.

Examples of schema markup

Markups can be used for a whole host of things, recipes, events and products or simply to provide more information. Try searching for a recipe you will probably be presented with something like the following example:

Schema Recipe Example

Here are a few  of the most popular main categories:

  • Product
  • Event
  • Place
  • Organization
  • Person
  • Creative work

Product schema

Product schema is good for eCommerce, it helps the search engine understand the purpose of a web page. It makes it easier to match a search query to the product description if they match.

Site search markup

Site search Markup ads a search box under the search results. this provides a choice of links enabling the site to be searched first so that the best choice of page can be clicked on. This is good for analytics as it weeds out irrelevant clicks and therefore irrelevant data. Also good for SEO as the bounce rate should be less.

Event schema markup

This markup provides extra information for example on events, concerts, lectures and festivals.

Schema article markup

Used for news and blog articles. It makes it easier for a search engine to match to a query and provides a snippet before the link is clicked.

Here we have mentioned just a few examples of how you can use schema, there are a whole host of other types of markup. You can find more information at Schema.org  who provide information on how to organise your structured data and the latest updates.

For help with structured data or for more information about search engine optimisation please get in touch here.

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Business Productivity and the Cloud

High Speed Broadband is now an integral part of the UK’s push to become a leading knowledge economy, how could your business benefit from the use of high speed broadband and Cloud computing?

 

So what do we mean by the Cloud?

 

In the simplest terms, cloud computing means storing and accessing data and programs over the Internet instead of your computer’s hard drive. Examples of this may be Google Drive, Microsoft 365 or Apple I Cloud.

 

In the UK Broadband Study of 2013 improved productivity was one of the areas outlined as one which could help business. How could cloud computing help make your staff more productive? The UK Broadband study found that nationally a 2% reduction in commuting  would lead to a reduction of some 2.3 billion kilometers per annum this in turn would make essential journeys quicker and more productive.

 

Do you need to attend every meeting in person? Using webinar and meeting tools could see a 9% reduction in business travel reducing business mileage by 5.3 billion kms per annum.

Above we have provided you with just a few interesting statistics as to the beneficial effects of using Cloud there are many others, so let’s summarize the main benefits:

Flexibility

You can work from anywhere as long as you have access to the internet , which for example can be through your phone, tablet ,computer or Chrome Book and is what we ‘call off premises IT.’   Telecommuting means that your office can be anywhere you want it to be!

Enables real time information and shared access.

You can work with others on a document at the same time.  You can even see what the other person is doing as it happens. There is no longer the need to keep passing information backwards and forwards.

Low cost

There is normally no initial start up cost and the majority are pay as you go.  There is also no need to invest in expensive in-house servers and software, all is provided for by the service provider

Suppliers responsible for the infrastructure

Management such as security and updates are provided for at no extra cost by the suppliers who invest heavily in an experienced and knowledgeable workforce, in order to enable them to be key players in what is a growing competitive market. For example if you are using Google Apps everything is provided by Google and hosted on their powerful and secure servers.

Disaster management and protection of data

If  in the case for example of a fire, flood or theft, data will not be lost and still accessible.  Therefore causing less disruption to business and the peace of mind in knowing that data will be safe.  Cloud also eliminates the need to have to back up files or download to a server.

Let us know how Cloud computing has impacted on your business?

In such a complex area it is always good to know an expert we would suggest Phil Oakley at Outserve  http://www.outserveweb.co.uk/

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Philip Oakley - a specialist in productivity and the cloud

Philip Oakley – Cloud Computing Expert

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